The Logo Evolution winners:

Since 2013, this highly successful campaign has encouraged children and teenagers to “bust the trasher” — the name of the evil plastic bag character featured in the logo — and take action against plastic waste.

From the beginning, formedy has been responsible for the complete campaign design, developing a cohesive visual identity across a wide range of materials, including the logo, flyers, brochures, posters, postcards, certificates, app icons, water bottles, hoodies, and more.

In 2022, Trashbusters evolved into a traveling school exhibition, bringing its message of environmental awareness and action directly into educational spaces. More here →

Trashbusters is a campaign by the German NAJU (Nature and Biodiversity Conservation Union Youth). With more than 1,000 local groups, NAJU is one of Germany’s leading organizations for extracurricular environmental education and hands-on nature conservation.

Download the latest version of the main brochure here (PDF, 12 MB).