Antibiotics Awareness Campaign Logo & Slogan
Logo and slogan designed for a campaign marking European Antibiotic Awareness Day 2021.
The campaign logo was designed to communicate its message at a glance: antibiotics are life-saving medicines, not tools for making industrial meat production more efficient. The concept highlights the consequences of antibiotic overuse in livestock farming, which contributes to antimicrobial resistance. As resistance increases, antibiotics become less effective, putting countless human lives at risk.
10 million deaths per year due to antimicrobial resistance in 2050
– that is the forecast by the United Nations.
For this campaign, Germanwatch brought together a broad alliance of organizations from human and veterinary medicine, environmental protection, and animal welfare to call on policymakers to introduce stricter regulations on the use of antibiotics, particularly in industrial animal farming.
Germanwatch is an independent development, environmental, and human rights organisation with more than 30 years of experience and over 650 successful projects, that lobbies for sustainable global development. Meaning, socially equitable, ecologically sound, and economically stable.
